Swedish fashion and design is much more than skinny jeans and strangely named bookshelves from IKEA. Some say that the success is due to the focus on clean, cool, elaborated and innovative forms that appeal to people all over the world.
One of Sweden’s strongest brand names in jewelry is not only represented in the Meatpacking District in New York; most recently designer Efva Attling opened a new flagship jewelry store at fashionable Biblioteksgatan in Stockholm. Efva’s specialty is playing around with words and expressions. She calls her design Beauty with a Thought. www.efvaattling.com
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