Northern Women in CHANEL
1 July – 11 September 2011

 

Fashion photography has perhaps captured the times like no other genre. In the suite Northern Women in CHANEL, photographer Peter Farago and stylist Ingela Klemetz-Farago have realized their dream of photographing classic creations by CHANEL.

In 2010 Farago, in close co-operation with CHANEL, was given the opportunity to choose among collections from 1920 up until today. Several well-known models from the Scandinavian and Baltic countries, such as Freja Beha Erichsen, Helena Christensen, Iselin Steiro, Edita Vilkeviciute, Sigrid Ågren, Suvi Koponen, Kirsi Phyronen, Carmen Kass, Siri Tollerod and Caroline Winberg, took part in the project and every creation and surrounding were picked specifically for each model.

This is a modern, contemporary staging of the classic garments. Farago’s personal style is prominent in the pictures, inspired by opera, dance and art. A unique universe is created, and every suite becomes a fashion fairy tale. In the images Scandinavian meets French. The result is an interesting meeting between timeless clothes and melancholy in a barren Scandinavian landscape.

Peter Farago was born in Hungary and started taking photos when he was four years old. Among other things he has done several covers for Russian Vogue. Ingela Klemetz-Farago comes from the music industry, but she soon started working as a stylist together with her husband Peter Farago. The couple works from Stockholm, New York and Paris.

Mademoiselle Chanel (1883-1971) was one of the previous century’s most influential fashion designers. Her life’s work is extensive, but she is perhaps best known for her opposition against standards and traditions. She created casual clothes for women, and trousers became as normal for women as they were for men. Today Karl Lagerfeld carries her name in fashion forward.

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