Welcome to Stockholm’s true shopping hotel - Rica Hotel Kungsgatan. 

First: charge your batteries with the hotel’s large breakfast buffet. After that: take the elevator from the hotel’s lobby, it goes straight down to shopping heaven – the recently renovated PUB department store. After that: go outside and find an open square market with brisk commerce in which the vocal peddlers sell fruits, vegetables, knickknacks and flowers in all the colours of the rainbow. After that: two pedestrian shopping streets and two covered markets. And beyond: Stockholm.

When you book this special rainbow offer you get a 10% discount at selected stores in the PUB department store. The offer also includes strawberries and chocolate crème served in the room and late check-out until 15:00

An ad for PUB

Paul U Bergstöm founded PUB in 1882, making it Stockholm’s oldest department store. Overlooking both Hötorget and Drottninggatan in central Stockholm, PUB is at the heart of the city’s largest selection of shopping, entertainment and culture.

PUB’s most famous employee is Greta Garbo who started working in the hat shop in 1922 before she was discovered and moved to Hollywood. In fact, her film debut was as a model in commercials for PUB.

Today PUB is established as the premier retailer for Swedish fashion and design, featuring brands such as Acne, Carin Wester, GANT, Tiger of Sweden, Fifth Avenue Shoe Repair, Whyred, Dagmar, Acne, Rodebjer, Hope and Minimarket.